After 8 years, Vueling has become one of the most important Spanish Airlines and the first one in Catalunya. 2012 was the begining of a whole new era for the company; more planes, new destinations, new image. To comunicate it to the press and personalities among Europe, we created an event in which we raised a multimedia installation that simulated a real flight for 220 attendees using the latest technologies. The facility was located at the MACBA Contemporary Art Museum. 12 HD projectors and 40m long and 5m high screen recreated the taking off and the landing of a plane in the city of Barcelona. The most important concepts of the three speeches that were held flew among the clouds. That same night all Vueling corporate image and marketing communication were completely updated.
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Vueling Multimedia installation
After 8 years, Vueling has become one of the most important Spanish Airlines and the first one in Catalunya. 2012 was the begining of a whole new era for the company; more planes, new destinations, new image. To comunicate it to the press and personalities among Europe, we created an event in which we raised a multimedia installation that simulated a real flight for 220 attendees using the latest technologies. The facility was located at the MACBA Contemporary Art Museum. 12 HD projectors and 40m long and 5m high screen recreated the taking off and the landing of a plane in the city of Barcelona. The most important concepts of the three speeches that were held flew among the clouds. That same night all Vueling corporate image and marketing communication were completely updated.
Vueling Multimedia installation
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Vueling Multimedia installation
A multimedia instalation where 200 people could experience a real flight without lifting the feet off the ground.
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